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The Leven Whale Project

Recently we have been working with a dynamic trio who are in the process of gathering support for an ambitious and multi-million pound public art project; the Leven Whale Project (our project title not theirs).

The project started as an idea from Fife Councillor Graham Ritchie and his wife, Helen Ritchie, who are keen to launch a large-scale project that will attract visitors to the Levenmouth area, to help with local redevelopment and regeneration efforts. Together they enlisted Cllr Linda Holt and between the three of them, they are working hard to turn the initial idea into reality.

Inspired by The Kelpies project in Falkirk, the trio are working towards the development of a 1000ft pier in the Leven area that will contain a centre, restaurant and other associated entertainment and education facilities. At the end of the pier, they are hoping to develop a 100ft public art sculpture, possibly in the style of The Kelpies, of two humpback whales leaping out of the water.

The imagery of the humpback whales holds local significance for the Fife coastline as frequent sightings of the mammals in the Forth has led to the creation of a watching station on the forth by a group, Shorewatch. Shorewatch have established the first of their watching stations at Kinghorn. The group hope to expand the availability of the watching stations to Pittenweem in Fife, and at Granton, Edinburgh, and North Berwick on the southern side of the Firth.

First mockup for the Levenmouth Whale Project
First mockup for the Levenmouth Whale Project

We were first approached by the trio to to see if we were able to do any mockups to help promote the project. The initial brief was outwith our scope, we are creative designers and not well versed in CAD or other forms of technical design. However, seeing as the project is in the early stages of development and they were seeking for images to ‘inspire’ potential supports and backers for taking the projecxt forward, we were then commissioned to create an artists impression of what the final project may look like.

We developed an initial digital sketch for approval as can be seen in the example below.

Early sketch for the Whale project
Early sketch for the Whale project

We kept building upon this image, adding more details and colour to enliven the image up.

Early sketch for the Whale project
Early sketch for the Whale project

Lastly, we were asked to develop a ‘dramatic’ image of the whales, similar to some of the fantastic night images captured of The Kelpies,  to try and capture the imaginations of people, and so produced the image below of the Whales and the Pier at night.

Final artist impression
Final artist impression

All in all the initial idea and designs have been well received in the local press and we are very happy and proud to be able to support this ambitious project, which has the potential to be a very beneficial project for the Levenmouth area. We wish the group all the best for taking this worthwhile project forward.

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About Us

Design Fife is a flexible and adept, graphic and web design studio, with considerable experience working with a variety of customers, that collectively spans over 15 years of experience. We work closely with all clients to develop a brief, whether one-off designs to full branding strategies and design, handling both large and small projects, as well as everything in-between.

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  • One page #webdesign for Lochgelly Going Forward - https://lochgellycap.org.uk
  • Business Card and Logo #design for a newly launched business in #cupar Lapwing Sings. We also designed their website - https://lapwingsings.co.uk
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  • A #kelpies styled project for Leven? Cllr Graham Ritchie, Helen Ritchie and Cllr Linda Holt asked us to create an artists impression for their ambitious multi-million pound public art project. The idea is to construct a pleasure pier with a centre/restaurant etc. and at the end of the pier have an art installation of two humpback whales breaching the water! #ambition #ambitious #letsmakeithappen #publicart #fife #whales #humpbackwhales
  • Another website developed, this time for Long Life Spa Therapy, a massage and beauty salon based in the heart of Edinburgh #webdesign #wordpress
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